Creating consistent, professional visuals can be challenging for businesses, designers, and marketing teams. Exactly.ai is an AI-powered creative platform that helps users generate images and illustrations that match their existing brand style.
Instead of starting from scratch every time, users can train AI models using their own artwork and visual references to create new assets that maintain a consistent look across campaigns.
What Is Exactly.ai?

Exactly.ai is an AI image generation and creative automation platform designed for artists, designers, agencies, and businesses. It helps teams produce branded visuals, illustrations, product photography, marketing graphics, and other creative assets.
Its main advantage is the ability to use brand references and custom AI styles to generate visuals that align with an established creative identity.
What Can You Do With Exactly.ai?
AI Image Generation
Exactly.ai lets users generate images from text prompts and visual references. It supports different image models for creating illustrations, product visuals, and creative concepts.
Custom AI Style Training

Users can train private AI styles using their existing artwork and approved visual examples. This helps maintain a more consistent aesthetic across multiple generations.
AI Image Editing
The platform includes tools for background removal, image upscaling, vectorization, resizing, and editing selected parts of an image. These features help users refine assets without switching between multiple applications.
Brand and Marketing Content
Exactly.ai supports creative workflows for social media graphics, advertising campaigns, product photography, branded documents, and other marketing materials. Teams can use shared workspaces and custom workflows to maintain visual consistency.
Exactly.ai Pricing
Exactly.ai offers free access to explore the platform, along with paid options for individuals, teams, and enterprise customers.
- Free: Create images using available free credits and explore the platform.
- Pilot: £500 per month for a three-month pilot, including one custom AI workflow, 150 credits, three asset licenses per month, and one creator seat.
- Team: £5,000 per month with an annual commitment, including two custom workflows, 2,500 credits, 50 asset licenses per month, and up to 10 creator seats.
- Enterprise: Custom pricing based on production requirements, workflows, and team needs.
Exactly.ai also provides a free workflow assessment and custom demo using your own assets. Pricing and licensing should be checked carefully because generating an image and obtaining a commercial-use license may be separate steps.
Is Exactly.ai Easy to Use?

Exactly.ai is designed to simplify creative production by combining image generation, custom styles, and editing tools in one workspace.
Users can provide prompts, upload reference images, choose a suitable model, and refine the generated results. Teams can also build repeatable workflows for frequently produced content.
However, businesses with specialized brand requirements may need an initial setup process to train styles and establish clear creative guidelines.
Exactly.ai Pros and Cons
Pros
- Custom AI style training.
- Consistent brand-focused image generation.
- AI image editing and enhancement.
- Product photography and illustration tools.
- Background removal and vectorization.
- Shared team workflows.
- API and integration options on eligible plans.
Cons
- Advanced team plans can be expensive.
- Credits and image licenses have different purposes.
- Results depend on reference quality and model selection.
- Custom workflows may require setup and onboarding.
Who Is Exactly.ai Best For?
Exactly.ai is particularly suitable for design agencies, illustrators, e-commerce brands, creative teams, marketing departments, and businesses that produce large volumes of branded visuals.
It can be especially useful when maintaining a consistent visual style across product images, advertisements, illustrations, and social media campaigns is important.
Is Exactly.ai Worth It?

Exactly.ai can be worth considering if your business regularly creates visual content and needs consistent branding across many assets.
Its custom style training, image editing, and workflow automation can help reduce repetitive creative work. However, individual creators and small businesses should compare the available free options with the cost of paid workflows before committing.
Final Verdict
Exactly.ai is a specialized AI creative platform for generating and editing visuals that match an established brand style. Its custom AI models and repeatable workflows make it particularly useful for professional creative teams and businesses producing branded content at scale.
If consistent visual identity is important to your work, Exactly.ai is worth exploring.
Frequently Asked Questions
What is Exactly.ai used for?
Exactly.ai is used for AI image generation, custom style training, illustration, product photography, and branded marketing visuals.
Can Exactly.ai learn my brand style?
Yes. Users can train custom AI styles using existing artwork and visual references.
Is Exactly.ai free?
It offers free access and credits, while advanced workflows and team features may require paid plans.
Can I use Exactly.ai images commercially?
Commercial-use rights depend on the model and image licensing rules. Review the license terms before downloading or publishing generated assets.
Who should use Exactly.ai?
It is best suited to designers, artists, agencies, e-commerce businesses, and creative teams that need consistent branded visuals.